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Finding Affordable
Health Insurance
15 Tips to
Direct Mail Success
How
to Maximize
Client Relationships
Client Relationships

5
Mistakes You'll Never Have to Make
How Retail
Shows Can Boost Whole-
sale Sales
sale Sales
Writing
AD Copy
Like a Pro
Like a Pro


Display
Advertising Rates - 2004
FOUR
COLOR

1x

3x

7x

14x
2-Page
Full Page
2/3 page
1/2 page
1/3 page
1/4 page
1/6 page
Full Page
2/3 page
1/2 page
1/3 page
1/4 page
1/6 page
$3,300
$1,750
$1,310
$1,075
$770
$615
$450
$1,750
$1,310
$1,075
$770
$615
$450
$2,915
$1,535
$1,155
$950
$680
$545
$390
$1,535
$1,155
$950
$680
$545
$390
$2,800
$1,475
$1,115
$920
$655
$515
$385
$1,475
$1,115
$920
$655
$515
$385
$2,525
$1,335
$1,005
$830
$590
$465
$350
$1,335
$1,005
$830
$590
$465
$350
BLACK/WHITE

1x

3x

7x

14x
2-Page
Full Page
2/3 page
1/2 page
1/3 page
1/4 page
1/6 page
Full Page
2/3 page
1/2 page
1/3 page
1/4 page
1/6 page
$2,335
$1,215
$940
$770
$555
$455
$325
$1,215
$940
$770
$555
$455
$325
$2,000
$1,055
$805
$655
$475
$390
$275
$1,055
$805
$655
$475
$390
$275
$1,880
$995
$755
$630
$445
$365
$265
$995
$755
$630
$445
$365
$265
$1,695
$895
$680
$570
$400
$330
$240
$895
$680
$570
$400
$330
$240
TWO
COLOR
Black
and one process color - $100
PREMIUM
POSITION
Guaranteed
positions, including inside cover and back covers an additional
15%.
Crafts
Portfolio (four color)
SIZE

1x

3x

7x
1/4 PAGE
1/2PAGE
FULL PAGE
1/2PAGE
FULL PAGE
$360
$650
$1,050
$650
$1,050
$340
$595
$950
$595
$950
$325
$560
$855
$560
$855
Issue
& Closing Dates
ISSUE

SPACE
CLOSING

MATERIALS
DUE

ISSUE DATE
July/Aug.
2004
Show Resource Guide
September/Oct. 2004
November/Dec. 2004
January/Feb. 2005
March/April 2005
May/June 2005
Show Resource Guide
September/Oct. 2004
November/Dec. 2004
January/Feb. 2005
March/April 2005
May/June 2005
6/1/04
8/1/04
9/1/04
10/1/04
12/1/04
2/1/05
4/1/05
8/1/04
9/1/04
10/1/04
12/1/04
2/1/05
4/1/05
6/8/04
8/8/04
9/8/04
10/81/04
12/8/04
2 /8/04
4/8/05
8/8/04
9/8/04
10/81/04
12/8/04
2 /8/04
4/8/05
7/1/05
9/1/05
10/1/05
11/1/05
1/1/05
3/1/05
5/1/05
9/1/05
10/1/05
11/1/05
1/1/05
3/1/05
5/1/05
Classified
and Internet Advertising Rates to come...
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Copyright 2004 Crafts Business Magazine


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