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Latest News & Views
News And Views
Up to date news of the crafts
industry, issues that effect the crafts industry, press release
information and more.
Niche Marketing – Expanding Your Customer Base
Crafts Business explores how
some crafts artists identify and exploit special markets to
sell their work. Advice and information on how to add this
marketing approach to your business portfolio, including interviews
with artists who have found “niche marketing”
success.
How To Beat A Sales Slump
Many things can cause a sudden
(or gradual) slump in selling your work, many of which could
be out of your control. Don’t let temporary setbacks
bring you down. This is a feature to energize your psyche
Artist Profile: Laughing Moon
Terrie Floyd lets Crafts Business
into her Ventura, California studio and onto her boat, as
we explore her success for over 30 years as a craft artist.
Internet Insight: Search Engines
Driving Traffic, Driving Business.
It’s not just a matter of having a functional website
– it’s getting potential customers to visit. Crafts
Business gives you the knowledge you need, so that your site
comes out on top in search engine requests.
Spotlight On . . . California
California Artists Stay True
to Their Roots: In a state as vast as California, trying to
characterize a “state voice” for craft would be
like trying to herd a hundred kittens: you might eventually
get it done, but not without a lot of noise and ruffled tails.
In this issue of Crafts Business, we try to highlight those
things that make California a leader in the crafts industry.
On The Road: Making Vacation Happen
“Vacation” may be
a word you rarely mutter if you are a craft artist. You are
either busy designing new work or in production stage, at
a show, or traveling to or from a show. Crafts Business gives
you creative ways you can make that vacation happen –
and it may be tax-deductible.
At The Gallery: Promoting New Artists
Craft gallery owners understand
that placing the jewelry in the display or the ceramic bowl
on the pedestal is just the start of gaining customers. This
feature gives insight into how successful gallery owners market
their gallery by promoting new and existing artists.
Craft Show Profile: Paradise City Art Festivals
If you’ve been producing
successful retail shows for ten years and have a loyal following
of artists and customers you must be doing something right.
This profile of Paradise City Art Festivals includes the shows
history, the jurying process and a review of the recent show
in Valley Forge. Also includes an interview with show producers
Linda and Geoffrey Post.
What I Learned From: Making a Mistake
In order to be a successful
artist you have to make mistakes. Quinn McDonald interviews
three working craft artists and explores the mistakes they’ve
made and what they learned that helped their crafts business
grow.